The worst kept secret in French football was Puma and Olympique Marseille agreeing a new kit deal. Puma replaces Adidas from 2018/19.
Speculation mounted for several weeks before being confirmed. The German kit manufacturer – formed following a rift between the Dassler brothers – wasted no time in getting to work on the designs, with teaser posters already appearing in the city.
The slogans hype the company’s other major sporting sponsorships, including referencing Usain Bolt, Italy, Argentina and Maradona.
Marseille and Puma announce new contract
The new deal is reportedly worth up to €15m each season, excluding bonuses for achievements. It seems next season’s Champions League is beyond them. L’OM trail early pacesetters Nice, in third by 16 points but qualifying for 2018/19 would be the perfect start to this deal.
It’s an announcement which no doubt brought a smile to the Puma executives, outbidding their bitter local rivals.
Puma wasted no time in reminding the fans of Marseille that they have a track record in success, pointing to Italy wearing their kits when the Azzurri won the World Cup.
The slogans used include:
- “Better than the return of Didier, the equipment supplier of Côte d’Ivoire”, referring to former Marseille striker, Didier Drogba;
- “On 100m Usain Bolt does not fear anyone”
- “A watchword: upset the established order”
- “Tomorrow is not so far”
- “With Italy, Puma learned to embroider the golden star on the shirt”
There will be more to come, we’re sure!