The Story of Swindon Town’s Kits
Founded in 1879, Swindon Town FC are instantly recognisable in their striking red colours. The nickname The Robins reflects both the shirt colour and the club’s character — bright, determined, and full of energy.
Although early kits featured white or even black, red became the permanent home colour in the early 20th century and has remained ever since, making it one of the most enduring single-colour identities in English football. The simplicity of Swindon’s design is part of its charm — bold, clean, and proudly traditional.
Kit Evolution and Brand Heritage
Swindon’s earliest shirts were heavy cotton with lace collars, supplied by local outfitters. From the 1970s onwards, professional manufacturers helped refine the look, with brands such as Admiral, Bukta, Puma, Erreà, and Adidas all contributing to the club’s visual history.
The all-red template has been consistent, though minor variations — pinstripes, white collars, and embossed crests — have given each era its own character. Away shirts have featured white, navy, black, yellow, and even gold, reflecting the club’s willingness to experiment while keeping its home identity sacred.
Modern Erreà kits combine breathable fabrics with bespoke touches, often referencing the club’s 1969 League Cup triumph or the railway heritage of Swindon itself.
Famous Swindon Town Shirts
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1968/69 Home Shirt – worn during the club’s famous League Cup final victory over Arsenal at Wembley, the crowning moment in Swindon’s history.
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1992/93 Home Shirt – featuring subtle white pinstripes, worn as Glenn Hoddle led Swindon to Premier League promotion for the first time.
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1993/94 Premier League Shirt – the club’s only top-flight season, now a cult classic among collectors.
2011/12 Paolo Di Canio Era Shirt – marking a League Two title under one of the club’s most memorable managers.
Little-Known Facts About Swindon Town Kits
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Railway origins: The club was founded by workers from the Great Western Railway works, and several shirts have featured locomotive-inspired motifs to honour that history.
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The first red: Swindon adopted all-red kits in 1901 — long before other English clubs popularised the colour.
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Badge symbolism: The steam engine on the crest pays tribute to the town’s industrial roots, while the robin represents the club’s nickname and fighting spirit.
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Unique sponsors: In the 1980s, the club’s shirt sponsorship with the local Swindon Evening Advertiser was one of the first newspaper-team partnerships in England.
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Colour consistency: Swindon are one of the few Football League clubs to have never permanently changed their home colours since the early 1900s.
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Community editions: The club has produced special shirts to support local charities and the NHS, reinforcing its reputation as a community-driven club.
Retro popularity: The 1993–94 “Nationwide” sponsored shirt remains one of the most sought-after 1990s replicas among collectors of lower-league classics.
Our Range and Personalisation Options
At UK Soccer Shop, you’ll find the complete Swindon Town collection — official home, away, and third shirts, plus retro reissues and training wear. Each jersey is 100% authentic, featuring the club crest, manufacturer logo, and sponsor detailing.
Personalisation is available across most designs, allowing you to add your name or that of club legends such as Don Rogers, Glenn Hoddle, or Charlie Austin.
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Why Swindon Town Shirts Stand Out
Swindon’s red shirts symbolise pride, endurance, and identity — values that run deep in the club’s history and community. The design may be simple, but it carries over a century of passion and moments that define English football. Whether you’re buying a modern kit or reliving the 1969 Cup final, a Swindon Town shirt is a classic that never goes out of style.