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Denmark Football Shirts & Kits

Show your support with authentic Denmark national team shirts, from home and away kits to retro classics. Personalise your shirt with your name or favourite player and wear the red and white with pride.


Denmark’s football kits are more than just apparel—they’re a symbol of national pride, passion, and a rich footballing heritage. The Danish national team, known as Landsholdet, has consistently delivered memorable performances on the international stage, and their kits have evolved to reflect this legacy.


Whether you're cheering from the stands or supporting from home, wearing the Denmark kit is a way to connect with the team's journey and celebrate the beautiful game.

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The Heritage of Denmark National Team Kits


Denmark national team football shirts represent one of international football's most remarkable stories of passion, resilience, and unexpected glory. The distinctive red shirt has been worn through memorable moments including their fairytale Euro 92 triumph - arriving as last-minute replacements and conquering Europe - their 1995 Confederations Cup victory, and consistent performances at major tournaments that have made Denmark respected opponents for any nation.


The Denmark kit has been worn by Scandinavian football royalty: the Laudrup brothers Michael and Brian, Peter Schmeichel's commanding presence, the clinical Preben Elkjær, and modern stars like Christian Eriksen, whose courage during Euro 2020 transcended sport. Each generation has added to the proud tradition of Danish football, making the red shirt a symbol of determination, tactical intelligence, and collective spirit.


Evolution of Denmark National Team Kits


The all-red home kit has been Denmark's calling card for decades, creating an instantly recognisable identity across international football. The shade of red and design details have evolved from simple designs to modern performance wear, but the core aesthetic remains consistent. White away kits have been the traditional alternative, though Denmark has occasionally explored darker designs and commemorative editions.


Denmark's kit partnerships have featured several major sportswear brands. Hummel, the Danish sportswear company, has been the primary supplier for most of Denmark's history, including their Euro 92 triumph, creating a unique national pride in having a home-grown brand produce the national team kit. Adidas had periods as supplier in the late 1970s-80s and early 2000s, bringing global reach, but Hummel's return has been celebrated by Danish fans who value the authenticity of a Danish company outfitting their national team.


The Danish Football Association (DBU) crest with its distinctive white cross on red background has remained constant, proudly displaying Denmark's national colours and creating one of international football's most elegant and simple badge designs.


Most Iconic Denmark Shirts


The 1992 European Championship winning shirt is Denmark's most legendary jersey. The Hummel-manufactured red kit with white and yellow trim, worn during their miraculous tournament victory in Sweden - called up as Yugoslavia's replacements just ten days before kick-off and defeating Germany 2-0 in the final - represents one of football's greatest underdog stories. This shirt is a holy grail for collectors of international football shirts.


The 1998 World Cup shirt, worn during Denmark's thrilling run to the quarter-finals in France (including the 4-1 victory over Nigeria and narrow loss to Brazil), featured Adidas's iconic three stripes and captured Denmark at their entertaining best. The red shirt became synonymous with attacking football and the Danish Dynamite moniker.


Hummel's 1984 European Championship semi-final shirt, worn when Denmark dazzled Europe with their attacking style before losing to Spain on penalties, introduced many fans to Danish football's flair. Though they didn't win, this tournament announced Denmark as a force in international football.


More recently, Hummel's 2021 Euro Championship shirt gained profound emotional significance after Christian Eriksen's cardiac arrest during Denmark's opening match. The shirt became a symbol of unity, courage, and the football community's compassion, transcending sport itself.


Little-Known Facts About Denmark National Team Kits


The Euro 92 Borrowed Shorts Mystery Everyone knows Denmark won Euro 92 as last-minute replacements for Yugoslavia, but few realise they arrived so unprepared that they didn't have enough official match shorts for the entire squad. For their first training session, several players wore borrowed shorts from the Swedish organizing committee, and two players (John Jensen and Kim Christofte) actually wore Sweden's yellow training shorts during Denmark's official pre-tournament practice. Photos exist of Danish players training in Swedish gear days before winning the European Championship. When Hummel rushed to produce proper kits, they made extra sets "just in case," and these surplus Euro 92 shirts that were never worn in matches are now extremely rare collector's items.


The Schmeichel Kit Size Rebellion Peter Schmeichel famously wore oversized goalkeeper shirts that made him look even more imposing, but this wasn't a fashion choice - it was a contractual battle. In 1992, Schmeichel had a personal sponsorship deal with Umbro while Denmark wore Hummel. He refused to wear tight-fitting Hummel goalkeeper shirts, arguing they restricted his movement. The compromise was that Hummel would make his shirts three sizes too large, so baggy that the Hummel logo was barely visible and stretched across his massive frame. This created Schmeichel's iconic look, but it originated from a sponsor conflict. Modern collectors hunt for authentic "Schmeichel-sized" Denmark goalkeeper shirts, which are comically oversized compared to standard issue.


The Laudrup Brothers Number Swap Michael and Brian Laudrup never wore their "natural" numbers for Denmark. Michael preferred number 10 but wore 9, 11, and other numbers throughout his career because Brian wore number 8, and there was a superstition that brothers shouldn't wear consecutive numbers (9 and 10). The fear was that defenders would target them as a pair if their numbers were adjacent. This created confusion for fans buying replica shirts - "Laudrup 10" shirts exist, but Michael rarely actually wore 10 for Denmark. These mismatched Laudrup shirts have become collectibles because they represent what should have been rather than what was.


The Hummel Human Rights Protest Shirts In 2022, Denmark and Hummel made international headlines by releasing World Cup kits designed to protest Qatar's human rights record. Hummel deliberately "toned down" the designs, removing their logo and using monochrome colourways to avoid "giving the host country attention." The kits featured faded crests and minimal branding. FIFA tried to ban them, but they complied with regulations. These protest shirts became bestsellers worldwide as a political statement, with many non-Danish fans buying them to show solidarity. They're now historic collectibles representing football activism, with some going unworn as people preserve them as cultural artefacts rather than sportswear.


The Eriksen 10 Shirt Retirement That Never Was After Christian Eriksen's cardiac arrest at Euro 2020, there was discussion about retiring his number 10 shirt. However, Eriksen himself insisted it shouldn't be retired because he planned to return and wear it again - which he miraculously did. The Danish FA had already produced memorial "Eriksen 10" shirts with special tributes before his recovery, expecting to retire the number. When he returned to international football, these "memorial" shirts became awkward collectibles - they were designed to honour his memory, but he survived and came back. They now represent an alternate timeline that didn't happen, making them bizarre but valuable items.


The Invisible Danish Flag Pattern Denmark's 2018 World Cup away shirt appeared to be plain white, but it actually featured an intricate pattern of microscopic Danish flags woven into the fabric - thousands of tiny red crosses on white backgrounds so small they were invisible to the naked eye. The pattern was only visible under magnification or in certain lighting conditions. Hummel called it "hidden national pride" that players would "feel even if they couldn't see." Most fans who bought the shirt never knew about the hidden flags until a Danish newspaper revealed it months after the tournament. Collectors now use jeweler's loupes to verify authentic shirts by checking for the microscopic flags.


The '86 World Cup Shorts Colour Confusion At the 1986 World Cup, Denmark wore red shirts with white shorts in some matches and red shorts in others, seemingly at random. The reason was a laundry disaster - their white shorts were stained with red dye that bled from the shirts during washing in Mexico's heat. Rather than wear pink-tinted shorts, Denmark borrowed red shorts from the local organizing committee for certain matches. This created two distinct kits from the same tournament, and collectors now seek both versions. The white shorts that survived without staining are considered rarer because most were ruined.


The Bendtner Betting Sponsor Rebellion During Euro 2012, Nicklas Bendtner famously revealed a betting company logo on his underwear after scoring against Portugal, earning a massive UEFA fine and one-match ban. However, the real story is that Denmark's official kit manufacturer Adidas knew about Bendtner's personal sponsorship deal but couldn't prevent it because UEFA regulations only covered outer garments. After this incident, UEFA changed regulations to include undergarments. The few photos of Bendtner's celebration became valuable because UEFA tried to suppress them, and replica "Bendtner underwear" was briefly sold by the betting company before UEFA legal action shut it down. These unauthorized garments are now absurd collectibles from football's oddest sponsorship controversy.


Our Denmark National Team Shirt Collection & Personalisation


At UK Soccer Shop, we stock the complete range of Denmark national team football shirts including the latest home and away kits alongside classic retro designs celebrating Euro 92 glory and memorable World Cup campaigns. Our collection covers adult sizes from small to XXXL, kids' kits with matching shorts and socks, and women's fitted jerseys. Every shirt is 100% authentic and officially licensed by the Danish Football Association.


Personalise your Denmark shirt with official FIFA printing for major tournaments, adding your favourite player's name and number. From legendary numbers celebrating the Laudrups and Schmeichel to modern heroes like Eriksen and Højlund, our professional printing service uses the same technology as national teams themselves.


Fast UK dispatch typically arrives within 2-3 working days, with express international shipping available worldwide, ensuring Danish football fans across the globe can support their national team.


Related Scandinavian and European National Team Shirts


Explore our complete national team shirts collection featuring countries from around the world. Check out Scandinavian neighbours including Sweden kits, Norway shirts, and Iceland jerseys. Our European football shirts category includes all UEFA nations.


For fans of red-shirted national teams, explore England shirts, Spain kits, Poland jerseys, and Switzerland shirts.