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Shop the latest Juventus football shirts at UK Soccer Shop. From the iconic black and white striped home kit that's dominated Italian football for over a century to striking away jerseys, we stock the complete range of Juventus kits for men, women and kids. With fast UK delivery and worldwide shipping, supporting La Vecchia Signora has never been easier.
Whether you're looking for the latest season's designs or classic retro Juventus shirts celebrating their record Serie A titles, Champions League glory, and legendary players from Platini to Del Piero, Zidane to Ronaldo, our collection honours Italian football's most successful club. Add official Serie A lettering and personalise your shirt with your favourite player's name and number.
Order your Juventus kit today and wear the black and white stripes of Italy's Old Lady. With secure checkout, hassle-free returns, and expert customer service, UK Soccer Shop makes it simple to support I Bianconeri.
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Juventus football shirts represent over 125 years of dominance, prestige, and Italian footballing excellence. Founded in 1897, the iconic black and white striped shirt has been worn through an extraordinary history including a record 36 Serie A titles, 14 Coppa Italia victories, and two Champions League triumphs (1985 and 1996). The Juventus shirt is more than sportswear - it represents Italian football's most successful institution, Turin's pride, and a club synonymous with winning.
The Juve kit has been worn by some of football's greatest legends - Michel Platini's artistry, Roberto Baggio's genius, Alessandro Del Piero's loyalty, Zinedine Zidane's elegance, and Cristiano Ronaldo's goal-scoring prowess. From the famous "Magical Magyars" of the 1950s to the dominant squads of recent decades, the black and white stripes have defined Italian football excellence.
The black and white vertical stripes have been Juventus's signature since 1903 (they originally wore pink!), creating one of football's most iconic and recognizable designs. The width and number of stripes have evolved - from wide stripes to thin pinstripes and back - but the monochrome aesthetic remains constant. Away kits have traditionally been all-white or featuring gold/yellow (their secondary colour), though recent seasons have explored bold blues, oranges, and experimental designs.
Juventus's kit partnerships have featured the world's leading sportswear brands. Kappa produced their shirts during the 1990s glory years including the 1996 Champions League triumph, creating instantly classic designs. Nike's long partnership brought global reach and technical innovation, while the current Adidas deal represents Italian football's biggest kit contract, bringing the Three Stripes back to one of football's most prestigious clubs.
Sponsors have evolved from Italian companies like Ariston and Danone to major brands like FIAT (owned by the same Agnelli family), Jeep, and current partners, each becoming part of the shirt's visual identity while the stripes remain the eternal focal point.
The 1995-96 Champions League winning shirt stands as one of Juventus's most legendary jerseys. The Kappa-manufactured black and white striped kit worn during their penalty shootout victory over Ajax in Rome, featuring Del Piero, Vialli, Ravanelli, and Zidane, represents Juve at their European peak. This shirt is a holy grail for collectors of classic football shirts.
The 1984-85 European Cup and Cup Winners' Cup double winning shirt, worn during Platini's magnificent era with the famous Ariston sponsor, captures Juventus's golden period when they dominated European football.
The 2011-12 unbeaten Scudetto winning shirt marks Antonio Conte's revolution and Juventus's return to dominance after Calciopoli, going the entire Serie A season undefeated in a distinctive Nike design.
The 2016-17 Champions League final shirt, worn during the dramatic Cardiff defeat to Real Madrid, carries bittersweet significance from Juventus's most recent European final appearance.
The Pink Origins No One Admits Juventus's first-ever kit colour wasn't black and white - it was pink. When founded in 1897 by Torinese students, they wore pink shirts (believed to be inspired by one of the founders' English connections). The club wore pink until 1903 when, needing new shirts, an English player arranged for a friend to send Notts County's black and white striped shirts from England. Juventus adopted these colours and never looked back. However, the club rarely acknowledges the pink era in official histories, considering it embarrassing pre-history. Original pink Juventus shirts or even period photographs are extraordinarily rare museum pieces. Modern commemorative "pink Juventus" shirts have been produced but are controversial among purists who prefer to forget the club's rose-tinted origins.
The Stripe Width Championship Theory Juventus fans and kit historians have noticed a pattern: seasons with wider black stripes tend to correlate with Scudetto victories, while seasons with thinner stripes or pinstripes often see less success. Statistical analysis shows this is mostly coincidence, but the belief is so ingrained that kit designers receive feedback from superstitious supporters about stripe width. The 2011-12 unbeaten season had notably wide stripes, "confirming" the theory for believers. When Nike introduced very thin pinstripes for 2012-13, some fans blamed a third-place finish on the "weak stripes." This has created a collecting hierarchy where wide-stripe championship seasons are considered more desirable than thin-stripe non-winning seasons.
The Platini Number 10 Micro-Adjustment Michel Platini wore number 10 for Juventus during his golden era (1982-87), but few fans know his shirts had custom number positioning. Platini was superstitious about the number's placement - he wanted it exactly 3cm higher on the back than standard positioning, claiming it felt "more balanced" when he moved. Juventus kit managers accommodated this quirk, meaning Platini's match-worn shirts have measurably different number placement than teammates' shirts and replica versions. Collectors can identify authentic Platini match-worn shirts by measuring the number position - the "Platini adjustment" makes them unique.
The Calciopoli Punishment Shirt During Juventus's 2006-07 Serie B season following the Calciopoli scandal relegation, the club wore standard shirts but with a detail most fans missed: the two stars above the crest (representing 20+ championships) were removed because stripped titles brought them below 20. However, due to production timing, some early-season shirts were manufactured with the stars still present before the correction. These "shouldn't exist" starred Serie B shirts are among the most valuable modern Juventus collectibles - they represent a limbo period where the club's identity was literally being erased. Only a few hundred reached fans before being pulled from sale.
The Ronaldo Presentation Shirt Error When Cristiano Ronaldo was unveiled as a Juventus player in July 2018, the presentation shirt had "Ronaldo 7" printed on it. However, due to a rush production, the shirt actually used the wrong font - it was the previous season's font rather than the new 2018-19 Serie A font that wouldn't be revealed until weeks later. This created a unique "announcement font" Ronaldo shirt that doesn't match either season's official shirts. The club produced approximately 5,000 of these presentation-font Ronaldo shirts before switching to correct fonts. These "font error" shirts are now collectibles representing the chaos of his blockbuster signing.
The Del Piero Farewell Hidden Tribute For Alessandro Del Piero's emotional final match in 2012, Juventus created his farewell shirt with a hidden tribute that wasn't revealed until years later. Using microscopic embroidery, they printed the date and score of every goal he'd scored for Juventus (290 goals) inside the collar in chronological order. The text was so small it required magnification to read - essentially a complete goal ledger woven into his farewell shirt. This feature was only on Del Piero's actual match-worn shirt, not replicas. When the story emerged, fans who owned standard Del Piero farewell shirts felt they'd missed the most meaningful element. The actual match-worn shirt with the hidden goal history is now in Juventus's museum, considered priceless.
The Champions League Final Curse Juventus has lost seven Champions League/European Cup finals since their last victory in 1996. Superstitious fans have noticed that Juventus has never won a European final while wearing their traditional home kit in the final - both victories (1985, 1996) came in alternative colours. When wearing black and white stripes in finals, they've lost to Real Madrid, Barcelona, Milan, and others. This has created a genuine superstition that the home kit is "cursed" for finals. Before recent finals, some fans have campaigned for Juventus to wear away kits, but the club has always chosen home colours and lost. This makes black-and-white striped Juventus final shirts from various eras a collection of beautiful disappointments.
The "J" Logo Controversy Material When Juventus controversially rebranded to a minimalist "J" logo in 2017, replacing the traditional oval crest, fan backlash was intense. However, what's little known is that the old crest shirts became instantly more valuable. In the final season with the traditional badge (2016-17), Juventus shop sales exploded as fans stockpiled "real Juve" shirts. The club actually ran out of stock multiple times. These final-crest-season shirts are now worth significantly more than new "J" logo shirts to traditional fans who refuse to embrace the rebrand. There's now a collecting division between "pre-J" (considered authentic) and "post-J" (considered corporate) shirts, despite being the same club.
The Turin Derby White Shorts Tradition For the Derby della Mole against Torino, Juventus traditionally wears white shorts rather than black, a tradition dating to the 1950s as a mark of respect (white being associated with neutrality and sportsmanship). However, this tradition was "forgotten" during the 1990s and early 2000s, only being revived in 2013. Shirts from derby matches during the forgotten period where Juventus wore black shorts are now sought after by collectors as representing the era when tradition was abandoned. Match programmes and photos prove these "wrong shorts" derby shirts exist, making them historical curiosities.
At UK Soccer Shop, we stock the complete range of Juventus football shirts including the latest home, away, and third kits alongside classic retro designs celebrating the club's record Serie A titles and European glory. Our collection covers adult sizes from small to XXXL, kids' kits with matching shorts and socks, and women's fitted jerseys. Every shirt is 100% authentic and officially licensed by Juventus.
Personalise your Juventus shirt with official Serie A printing, adding your favourite player's name and number with authentic league patches. From legendary numbers celebrating Platini, Del Piero, Zidane, and Ronaldo to current squad stars, our professional printing service uses the same technology as Serie A clubs themselves.
Fast UK dispatch typically arrives within 2-3 working days, with express international shipping available worldwide, ensuring Juventini across the globe can wear the black and white stripes with pride.
Explore our complete Serie A shirts collection featuring all Italian top-flight clubs. Check out AC Milan kits, Inter Milan shirts, Napoli jerseys, and Roma kits for other Italian giants. Our Italian football shirts category includes all divisions and the national team.
