The Story of Sampdoria’s Kits
Few shirts in world football are as instantly recognisable as UC Sampdoria’s. Formed in 1946 from the merger of Sampierdarenese and Andrea Doria, the club’s founders created a design that would become iconic: royal blue with a white, red, and black horizontal band across the chest — representing the colours of both original clubs.
That band, known as the blucerchiati (“blue-circled”) motif, has remained unchanged for nearly 80 years, making Sampdoria’s home shirt one of the most timeless and admired in global football.
Kit Evolution and Brand Heritage
While the basic design has never changed, manufacturers such as Asics, Kappa, Joma, Macron, and Adidas have all added subtle refinements over the years. The result is a shirt that constantly evolves in fabric and cut while retaining its unmistakable DNA.
Early shirts were heavy cotton, but by the 1980s, Asics introduced lighter synthetic versions that became classics of Italian design. The 1990s produced some of the most beloved football shirts ever made, blending the elegant blucerchiati stripe with sponsor logos that became part of the visual history.
Modern Macron editions balance heritage and performance — slim-fit tailoring, embossed club crests, and restored simplicity that pays homage to the minimalist beauty of the original.
Famous Sampdoria Shirts
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1990/91 Home Shirt – worn as Sampdoria won their first and only Serie A title under Vujadin Boškov.
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1991/92 European Cup Shirt – immortalised in their run to the final at Wembley, featuring club legends like Roberto Mancini and Gianluca Vialli.
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2004/05 Home Shirt – marking the club’s return to European competition after years of rebuilding.
2020/21 Heritage Shirt – celebrating 75 years of the blucerchiati, blending retro style with modern performance fabric.
Little-Known Facts About Sampdoria Kits
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Unique design: Sampdoria’s home shirt is the only one in world football to feature a horizontal band in four colours — white, red, black, and blue.
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Maritime roots: The colours reference the flags of the two original clubs and the maritime history of Genoa, one of Italy’s great port cities.
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No template shirts: Every Sampdoria home kit is bespoke — manufacturers are required to preserve the blucerchiati pattern in its exact form.
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Crest heritage: The club’s badge features the profile of a sailor known as “Baciccia,” a symbol of Genoese pride.
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90s cult classic: The 1990–92 Asics shirts are regularly ranked among the most beautiful football shirts of all time.
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Iconic players: Roberto Mancini, Gianluca Vialli, and Ruud Gullit all wore the classic design during the club’s golden era.
Fan reverence: Sampdoria supporters refer to their home kit as la maglia più bella del mondo — “the most beautiful shirt in the world.”
Our Range and Personalisation Options
At UK Soccer Shop, you’ll find the complete Sampdoria collection — official home, away, and third shirts, retro reissues, and training wear. Every jersey is 100% authentic, featuring the official crest, manufacturer logo, and sponsor detailing.
Personalisation is available on most designs, letting you add your name or that of club icons such as Roberto Mancini, Gianluca Vialli, or Antonio Cassano.
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Why Sampdoria Shirts Stand Out
Sampdoria’s shirt is not just a kit — it’s a work of art. Its elegance, balance, and colour harmony have made it a global design icon. Worn by legends and adored by collectors, every Sampdoria shirt carries the spirit of Genoa and the beauty of Italian football tradition. Whether you’re adding a retro classic or the latest Macron release, it’s one of the most distinctive and stylish shirts in the game.